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Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Cross-Posted from Marketing and Comms. A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes — and what effective leadership looks like in 2020 and beyond.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
Cross-Posted from Walking the Talk. The Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
Pandemic Sees Brand Leaders Putting Purpose Before Profit
Pandemic Sees Brand Leaders Putting Purpose Before Profit
Cross-Posted from Walking the Talk. While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.
Johnson & Johnson Consumer Aligns To Big Goals In Environmental Sustainability, Signs New Plastics Economy Global Commitment
Johnson & Johnson Consumer Aligns To Big Goals In Environmental Sustainability, Signs New Plastics Economy Global Commitment
Cross-Posted from Press Release. Johnson & Johnson Consumer, Inc. today announced the company is joining an ambitious effort to move the world closer to a circular economy in which plastic never becomes waste. Together with the Ellen MacArthur Foundation, the UN Environment Programme, and many industry-leading companies, governments, and NGOs this commitment will strive to meet goals to tackle one of the most urgent environmental issues of our time: plastic waste and the necessity of consumer packaging reform.
Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products
Johnson's® Baby Unveils a Groundbreaking 100% Ingredient Transparency Disclosure For Its Products
Cross-Posted from Press Release. Johnson's® has been known for its long-standing commitment to safely care for generations upon generations of little ones since 1894. The iconic and beloved brand, trusted by pediatricians worldwide, just stepped up that commitment even more by disclosing 100% of the ingredients in its baby products—including those found in fragrances. Fragrance has long been considered a trade secret, but Johnson's recognizes that today’s parents will feel even more confident in a product if they know 100% of the ingredients.