WASTE NOT -
New initiatives from Kiehl’s, Sephora, Shoppers Drug Mart and Ulta lay further groundwork for reducing the beauty industry’s massive plastic footprint.
MARKETING AND COMMS -
In this, the biggest election year in history, Changing Markets
Foundation investigates the damaging spread of misinformation online concerning
the meat and dairy industry and how it is influencing both policy and public
opinion.
PRODUCT, SERVICE & DESIGN INNOVATION -
Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California
further its tree-planting efforts and progress toward its goal of achieving
carbon neutrality by 2035.
MARKETING AND COMMS -
As we work to find a balance between greenwashing and greenhushing
sustainability claims, here are several tips for brands to keep authentically
guiding consumers toward better purchases.
THE NEXT ECONOMY -
Online resale is expected to more than double in the next 5 years, reaching
$40B by 2028; 40% of voters say they’re more likely to vote for a candidate
that supports circularity in fashion.
THE NEXT ECONOMY -
2023 surveys of risk professionals and consumers indicate an intensifying concern about extreme weather as it more directly impacts people’s daily lives, and a corresponding interest in sustainable investment opportunities.
WASTE NOT -
Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge
scan to help consumers overcome ‘fridge blindness’ and reduce household food
waste.
SUPPLY CHAIN -
The Scorecard — which evaluates global chocolate manufacturers,
brands and retailers on social and environmental criteria in seven areas — helps
consumers make ethical purchasing decisions and incentivizes companies to
improve their performance in these areas.
THE NEXT ECONOMY -
As tourism continues to evolve and travelers become more aware of
both their positive and negative impacts, the accommodation industry has an
opportunity to respond in a meaningful way.
MARKETING AND COMMS -
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.
MARKETING AND COMMS -
Brand Finance finds the world’s biggest brands are missing out
on billions of dollars of potential value by failing to properly communicate
their sustainability achievements and progress.
WALKING THE TALK -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
CHEMISTRY, MATERIALS & PACKAGING -
Amcor is ramping up usage of an industry-standard, 750-ml version of a recycled
PET bottle with technology that’s long been in use in smaller formats.
WASTE NOT -
Not all flights booked result in a passenger on board said flight. By predicting
the number of passengers based on historical data, AI is helping the airline
waste significantly fewer inflight meals.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.