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Stories About Corporate Communications

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First 3 Carbon-Offset Programs Deemed Trustworthy by Integrity Council
First 3 Carbon-Offset Programs Deemed Trustworthy by Integrity Council

THE NEXT ECONOMY - In what it’s calling a new chapter of trust and standardization for the voluntary carbon market, the Integrity Council for the Voluntary Carbon Market gives three carbon-crediting programs its seal of approval.

Brands and the Responsibility for Sustainable Shopping Habits
Brands and the Responsibility for Sustainable Shopping Habits

MARKETING AND COMMS - As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases.

CDP: Water Now a Major Risk for World’s Supply Chains
CDP: Water Now a Major Risk for World’s Supply Chains

SUPPLY CHAIN - With $77B under threat due to water risk in supply chains, 50% of large corporate buyers now engage suppliers on water issues; but only 14% financially incentivize senior leaders to act on water.

5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry
5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry

SUPPLY CHAIN - The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance in these areas.

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Announcing the All-Star Lineup of Authors Speaking at SB Brand-Led Culture Change Conference
Announcing the All-Star Lineup of Authors Speaking at SB Brand-Led Culture Change Conference

PRESS RELEASE - Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change.

Paris 2024 Gives First Look at Its Circular Approach to Olympic Games
Paris 2024 Gives First Look at Its Circular Approach to Olympic Games

WALKING THE TALK - Focusing on the material footprint of the upcoming summer Games, Paris 2024 is leaning heavily into recycled materials and plans for reuse of all temporary infrastructure, furniture and equipment.

Sustainable Brands Reveals Final Program Details for SB Brand-Led Culture Change
Sustainable Brands Reveals Final Program Details for SB Brand-Led Culture Change

PRESS RELEASE - MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifestyles.

This Platform Turns Your Branded Video Content Into Support for Nature Conservation
This Platform Turns Your Branded Video Content Into Support for Nature Conservation

MARKETING AND COMMS - With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife.

Report: AI Fueling Climate Change, Energy Usage and Disinformation
Report: AI Fueling Climate Change, Energy Usage and Disinformation

PRODUCT, SERVICE & DESIGN INNOVATION - Coalition of over 50 tech accountability and environmental groups sound the alarm on the potential harms of AI to the planet, democracy and information ecosystems.

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Impact Entertainment: Reflecting Climate Issues in the World We Live in
Impact Entertainment: Reflecting Climate Issues in the World We Live in

MARKETING AND COMMS - Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences.

How US Soy Is Cultivating Sustainability Around the World
How US Soy Is Cultivating Sustainability Around the World

SUPPLY CHAIN - Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals.

What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?
What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

MARKETING AND COMMS - While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game.

EY: Boards Must Embolden C Suites to Embed Sustainability
EY: Boards Must Embolden C Suites to Embed Sustainability

ORGANIZATIONAL CHANGE - The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds just 24% of EU company leaders understand how ESG priorities will create value; Boards must step up and challenge cooling corporate commitment to sustainability.

Applegate, innocent Double Down on Commitments to Regenerative Agriculture
Applegate, innocent Double Down on Commitments to Regenerative Agriculture

SUPPLY CHAIN - innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative fruit & vegetable farming within its supply chain, while Applegate sets to transitioning its entire beef hot dog portfolio to regeneratively grazed beef by 2025.

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Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

MARKETING AND COMMS - Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.

‘The Value of Values’: Lessons from Tony’s Chocolonely
‘The Value of Values’: Lessons from Tony’s Chocolonely

WALKING THE TALK - The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter.

B Lab Seeks Input on Updated B Corp Standards
B Lab Seeks Input on Updated B Corp Standards

MARKETING AND COMMS - B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website.

Tony’s Chocolonely Scales Impact Model While Delivering Record Growth
Tony’s Chocolonely Scales Impact Model While Delivering Record Growth

SUPPLY CHAIN - The impact-driven chocolate brand doubled farmer premiums, further reduced child labor and environmental impacts, and continued to grow its coalition of Mission Allies.

Post-Davos, 4 Key Considerations for Sustainability in 2024
Post-Davos, 4 Key Considerations for Sustainability in 2024

THE NEXT ECONOMY - Here are 4 takeaways from the 2024 WEF annual meeting that the business world should incorporate into sustainability strategies for the year ahead.

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Streamlining Certification Will Help Scale a Sustainable Food System
Streamlining Certification Will Help Scale a Sustainable Food System

SUPPLY CHAIN - The often-arduous process for meeting sustainable certification requirements can be daunting, if not prohibitive, for smallholder farmers. Digitizing the process removes pain points for both farmers and the companies that source their crops.

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