PRODUCT, SERVICE & DESIGN INNOVATION -
Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California
further its tree-planting efforts and progress toward its goal of achieving
carbon neutrality by 2035.
MARKETING AND COMMS -
As we work to find a balance between greenwashing and greenhushing
sustainability claims, here are several tips for brands to keep authentically
guiding consumers toward better purchases.
WALKING THE TALK -
New Schwab Foundation research provides scalable lessons on how to drive value
creation by addressing systemic socioeconomic exclusion at the local and global
levels.
PRESS RELEASE -
Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change.
PRESS RELEASE -
MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifestyles.
THE NEXT ECONOMY -
As tourism continues to evolve and travelers become more aware of
both their positive and negative impacts, the accommodation industry has an
opportunity to respond in a meaningful way.
MARKETING AND COMMS -
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.
MARKETING AND COMMS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
FINANCE & INVESTMENT -
In a new GlobeScan survey of 5K retail investors in 10 countries, all express
similarly high levels of support for investment funds becoming more active in
the climate space.
FINANCE & INVESTMENT -
New matchmaking platform highlights game-changing solutions from the Earthshot
Prize nominations process and connects them with like-minded investors and
philanthropists.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coalition of over 50 tech accountability and environmental groups sound the alarm on the potential harms of AI to the planet, democracy and information ecosystems.
MARKETING AND COMMS -
Good Energy helps writers and other entertainment professionals address the
climate crisis with confidence and make climate storytelling a mainstream
narrative for all audiences.
FINANCE & INVESTMENT -
Here, Shanna Marzilli — President & CEO of Plan International USA — outlines
three key areas that every skills-training program should incorporate to build a
better, more equal, future working world.
MARKETING AND COMMS -
Brand Finance finds the world’s biggest brands are missing out
on billions of dollars of potential value by failing to properly communicate
their sustainability achievements and progress.
WALKING THE TALK -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
MARKETING AND COMMS -
B Lab has launched a public comment period on new draft standards for B Corp
Certification — inviting businesses, civil society and the public to provide
feedback through an interactive website.
PRODUCT, SERVICE & DESIGN INNOVATION -
Regenerative sustainability provides a pragmatic foundation to demonstrate
caregiving and relationality to people and planet. It shouldn’t be a ‘battle
against climate change;’ it should be a ‘relationship we’re working to heal.’
SUPPLY CHAIN -
The impact-driven chocolate brand doubled farmer premiums, further reduced child
labor and environmental impacts, and continued to grow its coalition of Mission
Allies.
SUPPLY CHAIN -
The often-arduous process for meeting sustainable certification requirements can
be daunting, if not prohibitive, for smallholder farmers. Digitizing the process
removes pain points for both farmers and the companies that source their crops.
MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.