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WRAP

WRAP works with governments, businesses and communities to deliver practical solutions to improve resource efficiency.

WRAP

WRAP is tagged in 54 stories. Page 1 of 3.
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential

2 weeks ago - Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge scan to help consumers overcome ‘fridge blindness’ and reduce household food waste.

COP28: Food-Systems Transformation Finally Becoming Part of the Climate Conversation
COP28: Food-Systems Transformation Finally Becoming Part of the Climate Conversation

4 months ago - At COP28, the US Food Waste Pact, ReFED’s ‘Roadmap for Philanthropy’ and $57M from the Bezos Earth Fund are among new initiatives targeting global food-system transformation.

Are Sustainable Brand Messages Targeting the Wrong People?
Are Sustainable Brand Messages Targeting the Wrong People?

2 years ago - By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.

Can We Halve Global Food Waste by 2030? Not Without Our Suppliers
Can We Halve Global Food Waste by 2030? Not Without Our Suppliers

3 years ago - While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go.

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WRAP’s New ‘Grower Guidance’ Helps Farms Fight Food Waste
WRAP’s New ‘Grower Guidance’ Helps Farms Fight Food Waste

4 years ago - WRAP has published new guidance expanding the reach of the UK’s Food Waste Reduction Roadmap, providing growers with advice on how best to identify the causes of food surplus and waste, and help inform where action is needed.

Trending: Breakthrough Innovations Forging Next-Gen Plastic Recycling Solutions
Trending: Breakthrough Innovations Forging Next-Gen Plastic Recycling Solutions

4 years ago - Unilever UK solves the problem of rejection of black plastic; while Berkeley Lab’s new circular plastic can be recycled again and again into new materials of any color, shape or form.

Champions 12.3: Restaurants Realize 7:1 ROI by Reducing Food Waste
Champions 12.3: Restaurants Realize 7:1 ROI by Reducing Food Waste

5 years ago - New research finds rather compelling business case for restaurants to reduce the amount of food they throw away.

£1.4M Prize Awaits UK Circular Plastics Flagship Projects
£1.4M Prize Awaits UK Circular Plastics Flagship Projects

5 years ago - A new £1.4 million flagship projects competition was launched at the inaugural annual meeting for members of The UK Plastics Pact, held in London yesterday.

African Union, Champions 12.3 Unveil 3 Latest Weapons in Food Waste Fight
African Union, Champions 12.3 Unveil 3 Latest Weapons in Food Waste Fight

5 years ago - At the United Nations General Assembly (UNGA) in 2015, countries committed to Sustainable Development Goal Target 12.3, calling for the world to cut food loss and waste in half by 2030. Now three years on, Champions 12.3 — a global coalition of sustainable food champions — is tracking progress toward this fast-approaching target and finding that the private sector has seized the opportunity to tackle food loss and waste.

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Trending: C&A, Looptworks, John Lewis Spin Out More Circular Apparel Solutions
Trending: C&A, Looptworks, John Lewis Spin Out More Circular Apparel Solutions

5 years ago - Increasing circularity in the apparel sector will require a variety of initiatives and some of the most valuable ways to bridge the implementation gap will be to provide funding, design new products with closed-loop design and launch take-back programs for would-be-waste items. Announcements on Monday revealed that these are exactly the contributions being made by the C&A Foundation, Looptworks and John Lewis.

New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

5 years ago - Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior change to improve recycling.

Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste
Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste

5 years ago - Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world.

Wales Aims to Become First ‘Refill Nation,’ Teach Residents ‘Value of Tap Water’
Wales Aims to Become First ‘Refill Nation,’ Teach Residents ‘Value of Tap Water’

5 years ago - The Welsh Government and City to Sea, a group campaigning against single-use plastics, are collaborating on the development of campaigns to encourage refills and change residents’ behavior to make tap water their first choice for hydration. While the campaigns will help people ‘see the value of water,’ the government has also announced an additional £15 million of capital funding to further improve Local Authority recycling collection systems and infrastructure, including for plastics.

P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes

5 years ago - An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format such as Ariel pods; adding a Fabric Conditioner, such as Lenor; and washing on a cold and quick cycle, consumers can quadruple the life of their clothes.

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WRAP Convenes 42 CPG Giants in Global Pact to Eliminate Plastic Packaging Waste
WRAP Convenes 42 CPG Giants in Global Pact to Eliminate Plastic Packaging Waste

5 years ago - Building on their individual efforts and those under the Ellen MacArthur Foundation (EMF)’s New Plastics Economy initiative, dozens of businesses have made their commitment to the new UK Plastics Pact.

#BusinessCase: Research Finds Hotels Saved $7 for Every $1 Invested in Cutting Food Waste
#BusinessCase: Research Finds Hotels Saved $7 for Every $1 Invested in Cutting Food Waste

6 years ago - In a first-of-its-kind analysis for the hotel industry, food waste reduction programs were shown to be effective and financially beneficial. The research – which was conducted on behalf of Champions 12.3 – studied the costs and benefits of reducing food waste for 42 hotel sites across 15 countries. Over a three-year period, nearly every site realized a positive return on its investment; on average, hotels saved $7 in operating costs for every $1 they had spent on the programs.

2025 Ambition, UN Report Look to UK Brands, Nature-Based Solutions to Tackle Water Issues
2025 Ambition, UN Report Look to UK Brands, Nature-Based Solutions to Tackle Water Issues

6 years ago - Amidst a flurry of corporate activity around World Water Day (March 22), the growing issues of demand, availability and quality of water have been front-and-center this week. According to UN projections, global demand for fresh water will exceed supply by 40 percent in 2030.

Next Step to Eliminating Food Waste? Making It Relevant, Surmountable to Farmers
Next Step to Eliminating Food Waste? Making It Relevant, Surmountable to Farmers

6 years ago - Globally, food loss and waste prevention efforts at farm and production level are, in many respects, still in their infancy. Many growers around the world are not required to record or report on their post-harvest crop losses — the dearth of data in this area makes it hard to determine exactly how much food never makes it beyond the farm gate.

EMF, WRAP Collab Puts New Plastics Economy Into Motion in UK
EMF, WRAP Collab Puts New Plastics Economy Into Motion in UK

6 years ago - Coinciding with the launch of Theresa May’s 25 Year Environment Plan, WRAP has announced a new collaborative initiative with the Ellen MacArthur Foundation (EMF) that aims to help turn the tide on the UK’s growing plastic waste problem.

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WRAP Reports Food Waste Progress Under Courtauld Commitment 2025
WRAP Reports Food Waste Progress Under Courtauld Commitment 2025

6 years ago - One year after the launch of the Courtauld Commitment 2025, WRAP has published its first Review of work underway in the food and beverage sector as a result of the voluntary agreement.