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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Tazo’s Transition to Regenerative Organic a Linchpin of Tea Industry’s Sustainability Ambitions

Cross-Posted from Supply Chain. The tea brand’s ‘Regenerative Roadmap’ aims to completely reimagine the way Tazo creates its teas, and plays a key role in industry giant ekaterra’s overarching sustainability strategy.

Ben & Jerry’s, Tony’s Chocolonely Begin ‘Love A-Fair’ in Name of 100% Slavery-Free Chocolate

Cross-Posted from Supply Chain. The two companies known for their passion for social justice and ethical chocolate have joined forces to end modern slavery and child labor in the cocoa industry.

New Research Highlights the Importance of Evolving Wildlife Tourism Policies

Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below.

Just Capital Highlights 100 Companies Advancing Racial Equity, Opportunity for Workers and Communities

Cross-Posted from Organizational Change. Companies cannot afford to ignore racial equity or neglect cultivating inclusive opportunity and mobility; their shareholders, employees, communities and customers are all paying attention to how they bring their commitments to life through action.

5 Principles of Trustworthy ESG Data

Cross-Posted from Marketing and Comms. Without established goals, ongoing monitoring and disclosure for accountability, progress will never be made. Organizations can instill trust in their ESG data by ensuring it’s on 'TRACK.'

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How to Build a Whole Brand — and Why You Want to

Cross-Posted from Marketing and Comms. Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.

Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team

Cross-Posted from Marketing and Comms. When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can harm your brand — the very thing they have vowed to protect.

Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy

Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change.

B Lab Aligns with IDH to Enable More Companies, Workers to Benefit from a Living Wage

Cross-Posted from Supply Chain. B Lab has updated its B Impact Assessment guidance and standards to align with the IDH Living Wage Roadmap — highlighting more companies’ work on this front will illustrate the feasibility of providing living wages globally.

Brands Walk Their Talk in Support of Women’s Rights

Cross-Posted from Leadership. Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all.

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ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are

Cross-Posted from Finance & Investment. “ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate long-term, sustainable profits.” — Alix Lebec

How Brands Can Help Turn the Tide on Plastic Pollution in the Caribbean

Cross-Posted from Finance & Investment. Our vision is to embed effective recycling across the region’s islands and enable value-added processing of materials where it makes commercial sense — but we’ve been held back by many challenges. For businesses and brands that sell into the Caribbean, it’s an opportunity to be part of our mission and walk their talk around plastic pollution reduction and circularity.

To Build Back Better Post-Pandemic, We Must Re-Examine Lessons Learned from the Past

Cross-Posted from The Next Economy. The pandemic has laid bare not only the many flaws in our global systems but also our capacity for resilience and ingenuity in the face of complex, immediate challenges — if we apply that thinking to those that lay ahead, we may yet save ourselves from ‘business as usual.’

Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice

Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approaches brands can take to show they’re walking their anti-racism talk.

4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.

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Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands

Cross-Posted from Marketing and Comms. Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum.

Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability

With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise the bar.

P&G Unveils New Strategy to Help Address Global Water Crisis

The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas.

Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

Cross-Posted from Organizational Change. New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.

Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M

Cross-Posted from Finance & Investment. Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US.

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