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Deconstructing Gender in Products & Marketing

Deconstructing Gender in Products & Marketing

Wednesday, 22 June 2022
12:00pm EDT / 9:00am PDT / 5:00pm BST / 6:00pm CEST
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As society embraces diversity in gender, so too must companies. This manifests as consumer expectation for brands to weigh in on the growing number of anti-LGBTQ+ state legislative efforts -- specifically those levied against the trans community. A growing number of customers are also expecting brands to move away from old-fashioned views of gender roles. Those who don’t will be left behind by the consumers of today and experience stunted brand growth and innovation. So how does ideation, R&D, and marketing look, feel, and sound when brands embrace a comprehensive understanding of gender? It’s time for companies to design, create and think beyond the binary.

What you will Learn:

  • Learn how brands can navigate an all-gender approach to the political landscape and innovation, product development, marketing, and communications.
  • Explore how companies can take a fresh look at gender, whether you’re a decades-old organization or a startup.
  • Gain insight into the real challenges businesses face when rethinking stereotypical (and outdated) gender norms.

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Lisa Kenney
CEO

Lisa Kenney is the CEO of Reimagine Gender and the former executive director of Gender Spectrum. Leveraging decades of corporate leadership experience, Lisa has worked with dozens of Fortune 500 and other brands to help them understand gender and implement changes across the organization. Lisa is a frequent speaker at conferences, including SXSW, the 3% Conference, Institute For The Future, Techonomy, Sustainable Brands and The Shared Value Leadership Summit. In addition to co-writing "The Transgender Teen: A Handbook for Parents and Professionals Supporting Transgender and Non-Binary Teens", Lisa has authored several articles on gender, including the Harvard Business Review, Fast Company, Quartz at Work, and Fortune.

Sandy Skees
EVP/Global Lead Innovation & Impact Practice
Porter Novelli

Sandy brings more than 25 years of management consulting and strategic communications experience to Porter Novelli. She believes there is power in leveraging purpose as a platform that helps companies, their employees, customers and investors create a regenerative and equitable world. She aligns purpose, sustainability and ESG (Environment, Social, Governance), DEI and social justice programs with compelling communications. Over the years, her work with corporations, nonprofits, and NGOs has been focused on LGBTQ and racial equity issues, climate crisis, recycling and waste, renewable energy, supply chain, and human rights issues.